Many international actors, singers and even models use their passion, money and influence to branch out into entrepreneurial ventures. From Selena Gomez (Rare Beauty), Rihanna (Fenty Beauty), Jennifer Lopez (JLo Beauty) to Kylie Jenner (Kylie Cosmetics) - all have established their own brand and successful side businesses. Likewise, in addition to acting and modeling, many Indian celebrities have also invested in clothing line, skincare and makeup brands to gyms and restaurant businesses.
In this blog article, we will especially focus on the seven popular beauty brands owned by our favorite stars.
1. 82°E by Deepika Padukone
Deepika Padukone is one of the most stunning and finest actresses in Bollywood today. Apart from being a versatile actress and a mental health advocate, Deepika is also a successful entrepreneur. In 2022, she launched a self-care brand called 82°E that combines reliable holistic practices with the latest in innovation. This brand offers clean, vegan and cruelty-free skincare products, all of which are clinically tested and comes in luxurious packaging. Some of their best-selling items include:
* Ashwagandha Bounce Moisturizer: It is a deeply hydrating moisturizer infused with ashwagandha and emollients to nourish and restore skin. This moisturizer is light weight, helps maintain moisture balance and leaves your skin feeling soft, nourished and supple.
* Lotus Splash Cleanser: A gentle and refreshing cleanser, it is enriched with lotus extracts and bioflavonoids to remove dirt and impurities. This product cleanses the skin fairly well and does not dry your skin post wash, making it ideal for daily use. Lotus Splash Cleanser is offered in two sizes - 100ml for ₹1,200 and 30ml for ₹450.
* Turmeric Shield SPF 40 PA+++ Sunscreen Serum: It is a lightweight sunscreen serum infused with turmeric and ceramides to soothe, protect and brighten your skin. In addition to providing broad-spectrum sun protection and leaving no white cast, this sunscreen serum also hydrates your skin. This product is also available in 2 sizes - 30ml for ₹1,800 and 15ml for ₹930.
2. Kay Beauty by Katrina Kaif
Katrina Kaif, one of Bollywood's most stylish and leading actresses, has turned her love for makeup into something you can enjoy too. Established with the concept of #MakeupThatKares, Katrina's Kay Beauty has made quite an impression with its wide range of ultra-glam, long-lasting and cruelty-free makeup products for all skin tones. This award-winning brand is available on Nykaa (both online and offline stores) and select multi-brand beauty retail stores across India. Below given are three Kay Beauty best-sellers that you will love.
* Kay Beauty Hydra Crème Lipstick: This ultra-hydrating lipstick is enriched with hyaluronic acid and antioxidant-rich lychee extracts to provide a rich, luminous color to your lips. Its creamy texture ensures smooth application and long-lasting, high-color payoff. With these lipsticks being available in 16 stunning shades from nudes to bold hues, you can easily pick one for any mood and occasion.
* Kay Beauty Hydrating Foundation: This foundation from Kay Beauty is loved for being lightweight and offering a natural and dewy look. It has a hydrating formula that keeps your skin super nourished all day long. Kay Beauty Hydrating Foundation is available in 20 different shades, catering to various Indian skin tones. It is priced at ₹1,299 and a perfect base for makeup.
* Kay Beauty Creme Blush: Kay Beauty Creme Blush is highly pigmented and has a mousse like texture. It is light in weight and blends seamlessly into the skin. This creme blush has a buildable and blendable formula and ensures you get a fresh, natural and radiant look, each time you apply it.
3. Anomaly by Priyanka Chopra
 |
| Anomaly Hydrating Shampoo |
Priyanka Chopra is a globally renowned actress, producer and entrepreneur and known for her impeccable style and stunning appearances. In 2021, she launched a haircare brand called Anomaly. The company produces high-quality haircare products made from superior ingredients, clean formulae and earth-friendly packaging. Anomaly products are exclusively available at Target stores in United States. They have also been made available in India through Nykaa, Myntra and Amazon. Priyanka Chopra Jonas' Anomaly Haircare line offers several standout products to elevate your hair care routine; few of which are mentioned below.
* Anomaly Hydrating Shampoo: If you have dull and dry hair and it craves moisture, then this hydrating shampoo from Anomaly is perfect for you. Infused with aloe vera and coconut oil, it deeply nourishes and hydrates your strands without stripping or weighing it down. It is priced at ₹850 for a 325 ml bottle.
* Anomaly Leave-In Conditioner: Say goodbye to tangles with this lightweight and non-greasy leave-in conditioner from Anomaly. This product is enriched with avocado and murumuru butter, to make your hair soft, smooth, healthy-looking and manageable. Do give it a try.
* Anomaly Hair & Scalp Oil: This nourishing oil blend of almond and rosehip oils, is best to soothe dry and irritated scalps. It is literally weightless and fast-absorbing and designed to strengthen your strands. Regular use of this hair and scalp oil adds a healthy shine to your locks and promotes overall scalp and hair health.
4. Hyphen by Kriti Sanon
Kriti Sanon along with PEP Technologies, launched her skincare brand 'Hyphen' in 2023. She believes that good skincare doesn’t have to be complicated and that is why her brand focuses on using powerful ingredients that really work. According to the brand's website, Hyphen blends the power of nature with scientific potency to create an array of PETA-certified, 100% vegan and clinically tested skincare products. You will find everything from face cleansers, moisturisers, serums, and sunscreens, to lip balms, exfoliator and acne control spot corrector. Here are some of their best-sellers:
* Hyphen Vitamin Infused Peptide Lip Balm: This lightweight and non-greasy lip balm from Hyphen provides deep hydration and claims to rescue even the driest of lips with a 24-hour moisture lock. It is enriched with peptides, vitamins, squalane, and shea butter, to keep your lips soft and nourished for long. This lip balm is available in vanilla and peach flavors and priced at ₹349 for a 10g tube.
* Hyphen Golden Hour Glow Serum: Achieve a radiant and dewy complexion with this lightweight and non-sticky serum from Hyphen. One of the most loved products from this brand, Hyphen Golden Hour Glow Serum is packed with Kakadu plum extract, hyaluronic acid, alpha arbutin, and niacinamide, to brighten, hydrate and improve the texture of your skin.
* Hyphen All I Need Sunscreen SPF 50 PA++++: If you are looking to protect your skin from both UV and blue light damage, then this fragrance-free and lightweight sunscreen is a good choice. It is formulated with niacinamide, kojic acid, 5 ceramides, kakadu plum and hyaluronic acid to offer broad-spectrum protection and moisturization to your skin and that too without leaving a white cast.
5. StarStruck by Sunny Leone
If you are looking for effortless makeup for everyday use, then check out StarStruck, a beauty brand launched in 2018, by glamorous model and actress Sunny Leone. This brand offers a range of lipsticks, lip gloss, eye and face makeup, nail polishes and even fragrances that are PETA-certified, high-quality and designed for daily wear. Plus, with its affordable pricing, you don’t have to spend a fortune to get that celebrity-like glow. Here are three of their best-sellers:
* Toffee - Luxe Matte Lipstick: StarStruck's luxe matte lipsticks are high-in-demand for their rich pigmentation and wide range of shades. They offer a luxurious and long-lasting matte finish that you'll love. These lipsticks are enriched with nourishing shea butter and jojoba oil, to ensure a smooth and non-drying application. The toffee shade in particular is very popular for its creamy, nude and matte finish.
* All Day Drama - 24hrs Waterproof Kajal - Black: If you are looking for eye drama that lasts all day and night, then this waterproof kajal from StarStruck is ideal for you. Enriched with vitamin E and almond oil, it is designed to give intense color, easy application and is safe for even sensitive eyes. It is priced affordably at ₹399.
* Stardust - Shimmer Lipstick - Orange, Metallic Lipsticks: This vibrant orange metallic lipstick is simply gorgeous. Metallic lipsticks from StarStruck are highly pigmented, non-drying and give a shimmering finish. Its creamy texture glides effortlessly, offering full coverage and a glamorous look.
6. SOEZI by Sonakshi Sinha
 |
SOEZI Asli Sona Reusable Press ON Nails |
With nail salons and nail bars popping up in many cities in India, actress Sonakshi Sinha made the right move by introducing a dedicated nail brand, SOEZI. SOEZI was launched with the intention to make glamour accessible to every person and that's exactly what it is achieving by offering a wide range of vibrant, high-quality and easy-to-use press-on nails. Awesome nails, affordable price and the ability to glam up your nails literally anywhere and anytime is why these press on nail kits are becoming quite popular. Three of their best-sellers are listed below:
* Asli Sona Reusable Press-On Nails: Do you want to add a touch of glamour and authentic charm to your nails and flaunt them stylishly? Then try these ready-to-wear nails from SOEZI, curated by Sonakshi herself. The application set includes 24 nail tips in universal sizes, nail glue, adhesive tabs, a nail filer, nail glue remover, a nail buffer, and wood cuticle sticks for precise nail care.
* Ooh La La Reusable Press-On Nails: Get an instantly chic look with these stylish press-on nails that’ll have you saying, ‘Ooh la la!’. Designed for comfort and durability, they give you a salon-like finish in minutes. The best part is that you can choose between their short-term use/ready to wear kit (priced at ₹799) and their long-term wear kit (priced at ₹1329), as per your liking.
* IRL Brown Reusable Press-On Nails: Add a touch of sophistication to your daily look, with these earthy and attractive looking IRL Brown press-on nails. Their neutral brown shade complements all skin tones, making them a must-have for your nail collection.
7. Lovechild by Masaba Gupta
Popular Indian fashion designer and actress Masaba Gupta came up with her beauty brand 'Lovechild' after struggling to find cosmetic products that could suit her skin color and type. Today, Lovechild offers a wide range of vibrant and high-quality makeup and skincare products for all skin colours, cultures and ages. Besides these, Lovechild also sells perfumes for both men and women. All these products are cruelty-free, vegan and paraben free and can be bought at their official website and even in Nykaa, Myntra and Amazon.
* Lovechild Masaba Skip Everything Blurring Serum Skin Tint: Want to combine your basic skincare with a no-makeup look? Then get your hand at this 4-in-1 skin tint from Lovechild Masaba. It combines the benefits of a moisturizer, primer, foundation and sunscreen (with SPF 20) in one product. This unique serum skin tint blends seamlessly into your skin, provides a natural and light finish and evens out your imperfections. Plus, it is available in 10 versatile shades, to suit every Indian skin tone.
* Lip Gelato Tinted Lip Oil: This light-weight lip oil gives your lips a fuller look and a sheer wash of color with an ultra-luminous finish. Lip gelato tinted lip oil is enriched with nourishing ingredients like vitamin E, jojoba oil, hyaluronic acid, and shea butter, to improve the texture of your lips and keep it soft and glossy. It is available in different shades, each priced at ₹1,000.
* Lovechild Lush-Matte Lip Crème: Check out these rich, velvety lip crèmes from Lovechild Masaba. They are packed with cocoa butter, nourishing oils and hyaluronic acid, to keep your lips hydrated, comfy, and super lightweight. The intense pigment ensures bold and long-lasting color with just one swipe and that too, without drying out your lips. Lush-Matte Lip Creme is available in 6 shades and priced at ₹950.
To wrap it up, I would say that celebrities launching beauty brands is a trend that’s clearly here to stay. While some products truly stand out, others might just be riding on star power. Meanwhile, have you tried any of these celeb-owned brands? Or is there one you’re excited to buy? Let me know in the comments below. 😊
No comments:
Post a Comment